Since the explosion of smartphones, marketing companies have found new cost-effective communication tools to target customers. These aggressive tactics can feel intrusive, irritating, and a waste of valuable time for the individual on the receiving end.
Therefore, Canadian telecom providers have recently enacted the STIR/SHAKEN protocol to authenticate the Caller ID being sent over VoIP lines. This new legislation was made effective on Nov 30, 2021.
The main benefit of this new law is that anyone trying to spoof someone else’s caller ID will have a more challenging time doing it through Canadian VoIP providers. The hope is that telemarketers intentionally calling from random phone numbers will be stopped in their tracks.
In addition, if these companies have a valid phone number, they can still call, but it won’t be easy for them to hide and bypass the Do Not Call list or legislation around telemarketing.
However, there is no standard way to implement STIR/SHAKEN, which is proving the biggest challenge at the moment. As we have seen in the USA, it may result in valid calls not being completed or the caller ID changing to just a city name.
At Cozzmic, we control the caller ID of all of our customers and always ensure that the caller ID is valid for all calls started on our servers. We cannot control what gets sent from others, but STIR/SHAKEN helps ensure that calls from outside of our servers are also valid.
On a final note, STIR/SHAKEN is not 100% guaranteed, but it’s a good start in helping to shut down annoying and unwanted calls. So if you would like to learn more about VoIP telephony or implement STIR/SHAKEN get in touch with our team today.
We can help you with all your phone, internet, security, and infrastructure needs, as we specialize in installing the latest technologies and systems.
We serve clients across London, Kitchener, Waterloo, Cambridge, Brantford, Hamilton, Woodstock, Haldimand, Norfolk County, Burlington, Oakville, and the Niagara Region.